To begin I will talk of how the poster and trailer work in conjunction with each other.
Over all there aren’t a great deal of similarities – in fact they contrast each other.
The majority of the trailer is set in an open space in the ‘spooky’ countryside – it does however shift to the more dark confines of an old house, this is what is shown on the poster.
It heightens the solitary confinement that the girl faces as opposed to the light open country side.
The font throughout the poster and trailer is the same – different colours as the white works better than the red in this instance. The different coloured texts were believed to be effective by my target audience – as explored in my audience feedback.
The idea that she is coming for the audience which is in the trailer is seen also in the poster with the hand clawing at the window.
For the marketing of my film I would show the trailer on some T.V Spots to rouse attention – ‘Empire’ would then release their magazine cover, and then I would place the poster on bus stops and outside the cinema. The trailer would be shown well before release date as it doesn’t exactly give the name of the film in it so people would be on the look out for it – maybe look it up on the internet. My target audience felt that the trailer was mysterious and that it peaked their interest – so in this respect it is a success.
For the three texts I wanted them to seem like the film they are advertising is a sophisticated movie and not just a regular horror bloodbath - this due to my target audience being 18 to 25 and people who enjoy a more physiological experience. Members of my target audience believed that my texts were mature instead of juvenile like the majority of horror films nowadays.
As the filmmakers don’t create the magazines they have to negotiate with the magazine to show their film. Usually they would make a deal – they will allow the magazine to have access to the main star only if the agree to give their film the main article and allow a lot of exposure and coverage on the front of the magazine.
Instead of using a photo still from the film I took separate photos for the magazine – which is more related to the film, with the soft gentle opening – the actress looks thoughtful. This contrasts with the aggressive poster. My target audience felt this was a nice touch to have a comparison.
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